Seastone | Case Study: Safeway

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	Did you know...? • 1 out of 3 consumers who purchased a gift card during the 2005 Holiday season also purchased an enhanced gift card package. • Market leaders are teaming up with Give-A-Gift™ to help them offer the very best in innovative, creative gift card packages. • Consumers are increasingly looking to give a complete gift rather than just a piece of plastic. Additionally, with more retailers offering creative gift card packages, consumers have come to expect this accessory.




	Safeway stores added creative packages from Give-A-Gift™ during last Holiday Season and received a great response from consumers. One executive was quoted as saying: “We got great feedback on these items from our customers. I was out in stores during the Holidays and customers were grabbing them before [we] could put them out. The reception was amazing. I can’t wait to see the offerings for the next Holiday season.” The Result How impressive was Safeway’s success during the last Holiday season? Safeway had an amazing 93% sell-through on their gift packaging. As a result, Safeway has continued to add creative packages throughout the year with continued success.

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